Corporate activism, is it worth It? : Examining consumer idealistic-pragmatic mindsets and their CSR-related identity

• المؤلف الرئيسي: Lee, Nicholas
• مؤلفون آخرون: Ng Sok Ling, Sharon
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2019
• الموضوعات: DRNTU::Social sciences::Psychology
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/77283
• المؤسسة: Nanyang Technological University

Increasingly, companies are engaging in some form of corporate activism, stepping up to take a corporate stance on divisive social issues. Although our understanding of corporate social responsibilities (CSR) is well established, these controversial forms of CSR are less understood. By incorporating the psychological concepts of idealistic and pragmatic mindsets as well as an individual’s cause-related identity, this study seeks to expand the understanding of controversial CSR and its effects on both consumer attitudinal and behavioural intention outcomes.