Corporate activism, is it worth It? : Examining consumer idealistic-pragmatic mindsets and their CSR-related identity

• المؤلف الرئيسي: Lee, Nicholas
• مؤلفون آخرون: Ng Sok Ling, Sharon
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2019
• الموضوعات: DRNTU::Social sciences::Psychology
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/77283
• المؤسسة: Nanyang Technological University

Increasingly, companies are engaging in some form of corporate activism, stepping up to take a corporate stance on divisive social issues. Although our understanding of corporate social responsibilities (CSR) is well established, these controversial forms of CSR are less understood. By incorporating...