Corporate activism, is it worth It? : Examining consumer idealistic-pragmatic mindsets and their CSR-related identity
Increasingly, companies are engaging in some form of corporate activism, stepping up to take a corporate stance on divisive social issues. Although our understanding of corporate social responsibilities (CSR) is well established, these controversial forms of CSR are less understood. By incorporating...
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| 主要作者: | |
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| 格式: | Final Year Project |
| 語言: | English |
| 出版: |
2019
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/77283 |
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