Balls' in Your Court : a health communication campaign encouraging young men to take charge of their health by practising testicular self-examination

• المؤلفون الرئيسيون: Khong, Faith Qi, Koo, Fiona Kah Ling, Lee, Jermaine Hong Hui
• مؤلفون آخرون: Chen Lou
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2019
• الموضوعات: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/76636

This paper presents Balls’ in Your Court, the first health communication campaign in Singapore that focuses on raising awareness about testicular cancer and Testicular Self- Examination (TSE). Initiated by three final-year undergraduates from the Wee Kim Wee School of Communication and Information a...