Mind your cart

• المؤلفون الرئيسيون: Chan, Desiree Wan Rong, Wu, Hannah Yuanmin, Ng, Samantha Jia Ling, Tien, Elizabeth Mary En Ci
• مؤلفون آخرون: Kang Hyunjin
• التنسيق: Final Year Project
• اللغة: English
• منشور في: Nanyang Technological University 2021
• الموضوعات: Social sciences::Communication::Promotional communication::Communication campaigns
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/147208
• المؤسسة: Nanyang Technological University

Mind Your Cart (MYC) is a communications campaign aimed at encouraging young Singaporeans aged 18 to 25 to practice conscious consumption of fashion to better their everyday well-being. It reframed fashion consumption beyond environmental sustainability, highlighting that overspending time, effort,...