Antibiotics : not your cold fix

• المؤلفون الرئيسيون: Ravindaran, Clara, Puah, Dawn Xiang Yi, Tan, Kezia Kai Xin, Loh, Min Chyi
• مؤلفون آخرون: Christopher Cummings
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2019
• الموضوعات: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/76632

This report presents ‘ Not Your Cold Fix’ , Singapore’s pioneering campaign addressing patients’ expectations for antibiotics for Upper Respiratory Tract Infections (URTIs) among parents of children aged between 0 to 12 years old. The campaign ultimately aims to decrease expectations in parents for...