Entry mode strategy for the Gates Rubber Company in Indonesia.

Entry mode strategy for the Gates Rubber Company in Indonesia.

Gates has been selling in Asia for about 20 years. Through its Singapore office, the entry mode for all the ASEAN countries has been purely export through distributors. Its approach has really been conservative thus far. Coping with growth in Indonesia is now the challenge. It is important to find...

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書目詳細資料
主要作者:	Lee, Paul Suay Wah.
其他作者:	Erramilli, Murali Krishna
格式:	Theses and Dissertations
語言:	English
出版:	2008
主題:	DRNTU::Business::Industries and labor
在線閱讀:	http://hdl.handle.net/10356/7426
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Nanyang Technological University
語言:	English

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