Internationalisation and market entry modes and strategies : the literature state of the art.

• المؤلفون الرئيسيون: Choong, Esther Wan Chin., Low, Yun Ning., Tan, Mike Boon Tiong.
• مؤلفون آخرون: Erramilli, Murali Krishna
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::International business
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/11564

The purpose of this study is to achieve an understanding of the immense amount of literature on foreign direct investment paying particular attention to the aspect of market. The research consists of a qualitative analysis of journal articles pertaining to foreigndirect investment and market entry m...