A case study of the greater Mekong subregion : bases for strategic alliances.
The case study is concerned with the factors that are important as a foundation for tourism marketing alliance formation and operation within the context of the Greater Mekong Subregion (GMS).
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| 主要作者: | |
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| 格式: | Theses and Dissertations |
| 語言: | English |
| 出版: |
2008
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| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/7318 |
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| 機構: | Nanyang Technological University |
| 語言: | English |