The study of current globalization effects on the apparel industry by comparing Adidas-Salomon (Germany) and Giordano (China).
Globalization is a much discussed term. This study will demonstrate how current crucial globalization trends affect two companies which operate in different parts of the world, with different histories, and under different conditions. The German based apparel manufacturer Adidas and the Chinese base...
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主要作者: | Gaude, Nadine. |
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其他作者: | Erramilli, Murali Krishna |
格式: | Theses and Dissertations |
出版: |
2008
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在線閱讀: | http://hdl.handle.net/10356/7274 |
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