Tweak it SG : a campaign to promote personal work-life effectiveness

• المؤلفون الرئيسيون: Low, Sieu Ping, Yeo, Xue Zhen, Zhang, Xiuying
• مؤلفون آخرون: Lee Chun Wah
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2014
• الموضوعات: DRNTU::Social sciences::Communication::Promotional communication
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/59436

For years, the mandates for work-life flexibility were directed from top-down but Tweak It SG, a strategic communication campaign designed by three final-year students from Wee Kim Wee School of Communication and Information, aims to encourage working adults to step up by making small adjustments, o...