A study on the consumers' perception of stockmart

The increasingly competitive retail sector in Singapore has prompted retailers to become interested on consumers’ perception of stores and products. It is believed that this perception can affect consumer buying behaviour, and eventually, affect the retailers’ business.

محفوظ في:
التفاصيل البيبلوغرافية
المؤلفون الرئيسيون: Ho, Siew Lan, Lee, Wai Leng, Ng, Ai Gek
مؤلفون آخرون: Nanyang Business School
التنسيق: Final Year Project
اللغة:English
منشور في: 2014
الموضوعات:
الوصول للمادة أونلاين:http://hdl.handle.net/10356/55504
الوسوم: إضافة وسم
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المؤسسة: Nanyang Technological University
اللغة: English
الوصف
الملخص:The increasingly competitive retail sector in Singapore has prompted retailers to become interested on consumers’ perception of stores and products. It is believed that this perception can affect consumer buying behaviour, and eventually, affect the retailers’ business.