An exploratory study of TV home shopping in Singapore.

• المؤلفون الرئيسيون: Ho, Huoy Jiun., Lim, Bee Ang., Loh, Ai Xing.
• مؤلفون آخرون: Low Siow Siam, Peter Issac
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2013
• الموضوعات: DRNTU::Business
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/53060
• المؤسسة: Nanyang Technological University

The extension of local television broadcast to 24 hours a day, 7 days a week has created the opportunity for marketers to reach out to consumers directly. Marketing through television is often termed more formally as direct response television, or DRTV for short. A much faster pace of life and there...