Putting target segmentation theory into practice : an exploratory study on Singapore SMEs.

• المؤلفون الرئيسيون: Lim, Zhixin., Goh, Gary Zhong Han., Ng, Tiffany Yanting.
• مؤلفون آخرون: Ian McGovern
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2013
• الموضوعات: DRNTU::Business
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/51535

Over the recent years, increased Singapore governmental efforts and focus in helping the SMEs are evidence of the Small and Medium Enterprises’ (SMEs) importance to the local economy. With over 99% of enterprises in Singapore being SMEs and a contribution of over 50% to 2012’s Gross Domestic Product...