APA Citation

Lim, Z., Goh, G. Z. H., Ng, T. Y., & McGovern, I. (2013). Putting target segmentation theory into practice: An exploratory study on Singapore SMEs.

Chicago Style Citation

Lim, Zhixin., Gary Zhong Han Goh, Tiffany Yanting Ng, and Ian McGovern. Putting Target Segmentation Theory Into Practice: An Exploratory Study On Singapore SMEs. 2013.

MLA Citation

Lim, Zhixin., Gary Zhong Han Goh, Tiffany Yanting Ng, and Ian McGovern. Putting Target Segmentation Theory Into Practice: An Exploratory Study On Singapore SMEs. 2013.

Warning: These citations may not always be 100% accurate.