Understanding inter-relationship between traditional and new forms of selling

Our research seeks to understand the interactions between online and physical presence. It allows us to find out how entrepreneurs can best make use of both the online and physical platforms to exploit their synergies and gain a competitive advantage over the other companies. To accomplish this, we...

全面介紹

Saved in:
書目詳細資料
Main Authors: Ang, Geok Poh, Koo, Brenda Shi Ting, Loh, Carryl Ju Hui
其他作者: Ian McGovern
格式: Final Year Project
語言:English
出版: 2013
主題:
在線閱讀:http://hdl.handle.net/10356/51504
標簽: 添加標簽
沒有標簽, 成為第一個標記此記錄!
機構: Nanyang Technological University
語言: English