Understanding inter-relationship between traditional and new forms of selling

• المؤلفون الرئيسيون: Ang, Geok Poh, Koo, Brenda Shi Ting, Loh, Carryl Ju Hui
• مؤلفون آخرون: Ian McGovern
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2013
• الموضوعات: DRNTU::Business
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/51504
• المؤسسة: Nanyang Technological University

Our research seeks to understand the interactions between online and physical presence. It allows us to find out how entrepreneurs can best make use of both the online and physical platforms to exploit their synergies and gain a competitive advantage over the other companies. To accomplish this, we...