Understanding inter-relationship between traditional and new forms of selling
Our research seeks to understand the interactions between online and physical presence. It allows us to find out how entrepreneurs can best make use of both the online and physical platforms to exploit their synergies and gain a competitive advantage over the other companies. To accomplish this, we...
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Main Authors: | Ang, Geok Poh, Koo, Brenda Shi Ting, Loh, Carryl Ju Hui |
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其他作者: | Ian McGovern |
格式: | Final Year Project |
語言: | English |
出版: |
2013
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主題: | |
在線閱讀: | http://hdl.handle.net/10356/51504 |
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