The impact of types of green packaging and knowledge of packaging on consumers’ purchase intention.

• المؤلفون الرئيسيون: Gumala, Joice Vania., Chan, Michelle.
• مؤلفون آخرون: Nanyang Business School
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2012
• الموضوعات: DRNTU::Business::Marketing::Environmental::Green marketing
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/48422
• المؤسسة: Nanyang Technological University

This study was a causal research, which intended todetermine the motivation behind consumers’ purchase intention on green products/packaging. Eventually, the main objective is to provide businesses entering the green market with the survey findings of which type of packaging is more popular among co...