Emotional connectivity in branded entertainment and the gender divide.
The increasing inundation of the media space with consumer messages necessitates a strong, intangible emotional link with consumers in order for brands to break through the clutter. This study examines the relationship between branded entertainment and emotional connectivity while exploring the effe...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/48346 |
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