Emotional connectivity in branded entertainment and the gender divide.

Emotional connectivity in branded entertainment and the gender divide.

The increasing inundation of the media space with consumer messages necessitates a strong, intangible emotional link with consumers in order for brands to break through the clutter. This study examines the relationship between branded entertainment and emotional connectivity while exploring the effe...

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書目詳細資料
Main Authors:	Chee, Shona Ee Lin., Phang, Zhi Yuan., Low, Reuben Kok Cherng.
其他作者:	Ng Sok Ling, Sharon
格式:	Final Year Project
語言:	English
出版:	2012
主題:	DRNTU::Business::Marketing::Consumer behavior
在線閱讀:	http://hdl.handle.net/10356/48346
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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