Why does a consumer adopt online shopping : exploring the antecedents of TAM in B2C e-commerce.
73 p.
محفوظ في:
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| التنسيق: | Theses and Dissertations |
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2011
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| الوصول للمادة أونلاين: | http://hdl.handle.net/10356/47361 |
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sg-ntu-dr.10356-473612024-01-12T10:11:57Z Why does a consumer adopt online shopping : exploring the antecedents of TAM in B2C e-commerce. Zhao, Nan. Vijay Sethi Nanyang Business School DRNTU::Business::Marketing::Consumer behavior 73 p. Online shopping behavior of consumers is one of the widely researched topics in the B2C e-commerce area. Most of prior studies focused on identifying the factors that influence the online shopping intention of consumer. In the literature, many researchers have successfully employed TAM to understand website use. Later on, various researchers tested TAM in B2C e-commerce by incorporating trust. Gefen et al. (2003) explore the antecedents of trust and give a good conclusion on studies that focus on integrating trust with TAM. Master of Business 2011-12-27T07:18:42Z 2011-12-27T07:18:42Z 2011 Thesis http://hdl.handle.net/10356/47361 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Marketing::Consumer behavior |
| spellingShingle |
DRNTU::Business::Marketing::Consumer behavior Zhao, Nan. Why does a consumer adopt online shopping : exploring the antecedents of TAM in B2C e-commerce. |
| description |
73 p. |
| author2 |
Vijay Sethi |
| author_facet |
Vijay Sethi Zhao, Nan. |
| format |
Theses and Dissertations |
| author |
Zhao, Nan. |
| author_sort |
Zhao, Nan. |
| title |
Why does a consumer adopt online shopping : exploring the antecedents of TAM in B2C e-commerce. |
| title_short |
Why does a consumer adopt online shopping : exploring the antecedents of TAM in B2C e-commerce. |
| title_full |
Why does a consumer adopt online shopping : exploring the antecedents of TAM in B2C e-commerce. |
| title_fullStr |
Why does a consumer adopt online shopping : exploring the antecedents of TAM in B2C e-commerce. |
| title_full_unstemmed |
Why does a consumer adopt online shopping : exploring the antecedents of TAM in B2C e-commerce. |
| title_sort |
why does a consumer adopt online shopping : exploring the antecedents of tam in b2c e-commerce. |
| publishDate |
2011 |
| url |
http://hdl.handle.net/10356/47361 |
| _version_ |
1789482946978119680 |