Attitudes and motivational factors that influence consumers to shop online

• المؤلفون الرئيسيون: Chua, Michelle Erika., Lao, Klaudine T.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2009
• الموضوعات: Teleshopping; Shopping > Computer network resources; Consumer behavior; Consumer education
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etd_bachelors/9254
• المؤسسة: De La Salle University

The study aimed to understand the attitudes and motivational factors that influence Filipino consumers to shop online using both qualitative and quantitative methods of research. Two components of attitude, affective and cognitive, as well as three motivational factors such as ease of use, usefulnes...