A study on the use of online social media marketing in tourist attractions

• المؤلفون الرئيسيون: Ang, Xian Hui, Wu, Jianhao, Lee, Daniel Wen Di
• مؤلفون آخرون: Gerard Dionicio Gonzales
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2011
• الموضوعات: DRNTU::Business
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/44316

The immense growth of the Internet’s use globally has led to the development of online platforms, with online social media sites, in particular, earning great attention in recent years. This report investigates the influences of online social media on the tourism industry, specifically the attractio...