Advertising dengue : deconstructing the anti-dengue campaign in Singapore.

• 主要作者: Chan, Esther Ying'en.
• 其他作者: School of Humanities and Social Sciences
• 格式: Final Year Project
• 語言: English
• 出版: 2011
• 主題: DRNTU::Social sciences::Communication::Promotional communication
• 在線閱讀: http://hdl.handle.net/10356/44136

This study focuses on the deconstruction of the dengue discourse. Dengue fever has been one of the more salient diseases in Singapore after 2005’s outbreak. Since then, the media has been flooded every year with anti-dengue campaigns. Using Critical Discourse Analysis and Foucault’s governmentality...