The next big thing, silver tourism : a study of travel motivations and behaviours of Singaporean baby boomers.

• Main Authors: Chong, Shoulian., Teo, Swee Huang., Chua, Joyce Wen Qi.
• 其他作者: Joan C Henderson
• 格式: Final Year Project
• 語言: English
• 出版: 2011
• 主題: DRNTU::Social sciences::Recreation
• 在線閱讀: http://hdl.handle.net/10356/43672

With rising affluence amongst the Baby Boomers in Singapore, there has been an increase in targeted marketing towards this group. This research examined their travel motivations and decision-making behaviours. In executing the fieldwork, 201 questionnaires were gathered through door-to-door surveys...