The next big thing, silver tourism : a study of travel motivations and behaviours of Singaporean baby boomers.

• المؤلفون الرئيسيون: Chong, Shoulian., Teo, Swee Huang., Chua, Joyce Wen Qi.
• مؤلفون آخرون: Joan C Henderson
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2011
• الموضوعات: DRNTU::Social sciences::Recreation
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/43672

With rising affluence amongst the Baby Boomers in Singapore, there has been an increase in targeted marketing towards this group. This research examined their travel motivations and decision-making behaviours. In executing the fieldwork, 201 questionnaires were gathered through door-to-door surveys...