Export strategy competitive advantage in alliance

• المؤلفون الرئيسيون: Loh, Fook Meng, San San Maw, Vo Anh Dung
• مؤلفون آخرون: Krishna Erramilli
• التنسيق: Theses and Dissertations
• اللغة: English
• منشور في: 2010
• الموضوعات: DRNTU::Business::Management::Competition
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/42474
• المؤسسة: Nanyang Technological University

With the current recession in Asia, many Asian companies are seeking to expand their exports to the highly lucrative markets. But can Asian companies stand up to the competition in the highly sophisticated and competitive global markets? Where is their competitive advantage? Michael Porter's...