Port marketing as a tool of competitive advantage

• 主要作者: Poh, Kevin Tze Wei.
• 其他作者: School of Civil and Environmental Engineering
• 格式: Final Year Project
• 語言: English
• 出版: 2010
• 主題: DRNTU::Engineering::Maritime studies::Maritime management and business
• 在線閱讀: http://hdl.handle.net/10356/39801
• 機構: Nanyang Technological University

The importance of marketing in port management is gradually being recognized by researchers and port operators all over the world as a tool to remain competitive in an increasingly challenging environment. This research project explores the extent of marketing conducted in the Port of Singapore and...