Port marketing as a tool of competitive advantage

• 主要作者: Choong, Yuon Yee.
• 其他作者: School of Civil and Environmental Engineering
• 格式: Final Year Project
• 語言: English
• 出版: 2010
• 主題: DRNTU::Engineering::Maritime studies::Maritime management and business
• 在線閱讀: http://hdl.handle.net/10356/38640
• 機構: Nanyang Technological University

Since the ports have a new role to play in today‟s environment, it operates under a hyper competition environment. It is because the port is become less complacent as their captive cargo is diminishing and its captive market is no longer a certainty. It shows the eroding of its monopolistic position...