Case study of Mcdonald's brand extension into McCafe in Singapore.

Brand extension has always been a popular marketing strategy for companies around the world. This paper is a case study of McDonald’s brand extension into the gourmet coffee outlet industry through its McCafé concept in Singapore. By drawing upon research in areas such as the perceived fit of a pare...

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書目詳細資料
Main Authors:	Tan, Chu Jie., Lee, Hup Kee., Ho, Shawn Zhi Wei.
其他作者:	Benjamin Kartono
格式:	Final Year Project
語言:	English
出版:	2010
主題:	DRNTU::Business::Industries and labor
在線閱讀:	http://hdl.handle.net/10356/35477
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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