Perceptual mapping of doughnut brands in Singapore and strategy implications for new entrance.

• المؤلفون الرئيسيون: Lin, Rebekah Min., Lim, Abigail Ying Hui., Law, Priscilla Hui Ke.
• مؤلفون آخرون: Lim, Lewis Kui Suen
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing; DRNTU::Business::Industries and labor
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/12869
• المؤسسة: Nanyang Technological University

The doughnut industry in Singapore has been rapidly expanding since its re-emergence in 2006 by The Donut Factory.Since then, many new outlets have been devising strategies and tactics to contest for a greater market share.This report examines consumer perceptions of six major doughnut brands in Sin...