Internet international marketing in the tourism industry : strategies for the survival of travel agents in Singapore
This paper recognizes the weakening power of the Singapore travel agents given the increasing penetration of the internet – where travel agents can be bypassed easily causing the shift in power to consumers. Thus, there is an increasing need for travel agents to strategize to retain and increase the...
Saved in:
| Main Authors: | , , |
|---|---|
| 其他作者: | |
| 格式: | Final Year Project |
| 語言: | English |
| 出版: |
2010
|
| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/21223 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|