Does social media activism actually work? Exploring the persuasive effects of social media activism against racism in Singapore

• المؤلفون الرئيسيون: Yap, Chelsea Ning Rei, Lim, Ji Ah, Koh, Melody Tingyi, Tan, Aik
• مؤلفون آخرون: Chen Lou
• التنسيق: Final Year Project
• اللغة: English
• منشور في: Nanyang Technological University 2022
• الموضوعات: Social sciences::Communication::Communication theories and models
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/155890

Social media activism is a relatively recent phenomenon that has taken off in Singapore, where many have taken to social media platforms to relay messages on issues such as racism. However, the effectiveness of such activism has yet to be studied in depth; our paper thus seeks to examine whether soc...