Jingle and its effect on consumer behaviour.

• المؤلفون الرئيسيون: Tan, Derrick Meng Soon., Wang, Weiling., Chen, Jonathan Jieyang.
• مؤلفون آخرون: Ng Sok Ling, Sharon
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2009
• الموضوعات: DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/15086

This paper explores the field of jingle and its effect on consumer behavior, with reference to a brand. It seeks to ascertain conflicting hypotheses and provide an update on past researches. A non-established brand is chosen as the basis of research with respondents comprising of Singapore undergrad...