We got your back

• Main Authors: Hoi, Belynda Min Hui, Toh, Clara En Ci, Foo, Jing Xian, Chong, Katrina
• 其他作者: Kim Hye Kyung
• 格式: Final Year Project
• 語言: English
• 出版: Nanyang Technological University 2021
• 主題: Social sciences::Communication::Promotional communication::Communication campaigns
• 在線閱讀: https://hdl.handle.net/10356/147119

We Got Your Back (WGYB) is Singapore’s first-ever digital health campaign that aims to encourage the adoption of good postural habits, in order to prevent the onset of work-related musculoskeletal disorders (WMSDs) amongst desk-bound working adults aged 25 to 40. Common forms of WMSDs such as neck,...