Bridging minds, connecting hearts - a strategic communications campaign proposal for the Social Development Unit (SDU).

• المؤلفون الرئيسيون: Ho, Kheng Hwee., Koh, Tania Mui Kia., Oon, Esther Yee Wei.
• مؤلفون آخرون: Lee, Chun Wah
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/1323

This project aims to correct the existing mindset and together with a strategic communications plan, re-position SDU as an attractive and popular avenue which single graduates would gladly turn to for assistance.