Inspiring women of today : a strategic public communications campaign to raise the awareness for the Singapore Business & Professional Women's Association (SBPWA).

• المؤلفون الرئيسيون: Ho, Ruth See Wee., Low, Esther Qianhui., Ong, Joyce Sze Yin., Tan, Desiree Ruxin.
• مؤلفون آخرون: Lee, Wai Peng
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/1057

(This FYP consists of 3 sections) Pulse Communications is a team of four final year female students from the School of Communication and Information, Nanyang Technological University, with a special interest in women’s issues. Pulse embarked on a strategic public communications campaign “Inspiring W...