Revamp of the diamond industry.

• Main Authors: Chow, Jia Jun., Ting, Shu Ling., Yeo, Madeline Hwee Sing.
• 其他作者: Tan, Thomas Tsu Wee
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Industries and labor
• 在線閱讀: http://hdl.handle.net/10356/11619
• 機構: Nanyang Technological University

Examines the revamp of the diamond retail industry in terms of its image, boutique designs and promotions. Research is based on the change in consumer preference conducted using a survey.