Internationalisation and market entry modes and strategies : the literature state of the art.

• Main Authors: Choong, Esther Wan Chin., Low, Yun Ning., Tan, Mike Boon Tiong.
• 其他作者: Erramilli, Murali Krishna
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::International business
• 在線閱讀: http://hdl.handle.net/10356/11564
• 機構: Nanyang Technological University

The purpose of this study is to achieve an understanding of the immense amount of literature on foreign direct investment paying particular attention to the aspect of market. The research consists of a qualitative analysis of journal articles pertaining to foreigndirect investment and market entry m...