Assessing the emotional impact of colour and music in an online environment.
The purpose of this reserach is to study the impact of music and colour on consumers' emotional responses in an online environment. Specifically,this research aims to find out how consumers' emotional states may be influenced when they surf Web sites that are different in colours and play...
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sg-ntu-dr.10356-113742023-05-19T06:24:05Z Assessing the emotional impact of colour and music in an online environment. Chin, Siow Wei. Ong, Carol Tse Ying. Tan, Jieu Hui. Tan, Benjamin Lin Boon Nanyang Business School DRNTU::Business::Marketing The purpose of this reserach is to study the impact of music and colour on consumers' emotional responses in an online environment. Specifically,this research aims to find out how consumers' emotional states may be influenced when they surf Web sites that are different in colours and play music of different tempi. 2008-09-24T07:54:14Z 2008-09-24T07:54:14Z 2001 2001 Final Year Project (FYP) http://hdl.handle.net/10356/11374 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Marketing |
| spellingShingle |
DRNTU::Business::Marketing Chin, Siow Wei. Ong, Carol Tse Ying. Tan, Jieu Hui. Assessing the emotional impact of colour and music in an online environment. |
| description |
The purpose of this reserach is to study the impact of music and colour on consumers' emotional responses in an online environment. Specifically,this research aims to find out how consumers' emotional states may be influenced when they surf Web sites that are different in colours and play music of different tempi. |
| author2 |
Tan, Benjamin Lin Boon |
| author_facet |
Tan, Benjamin Lin Boon Chin, Siow Wei. Ong, Carol Tse Ying. Tan, Jieu Hui. |
| format |
Final Year Project |
| author |
Chin, Siow Wei. Ong, Carol Tse Ying. Tan, Jieu Hui. |
| author_sort |
Chin, Siow Wei. |
| title |
Assessing the emotional impact of colour and music in an online environment. |
| title_short |
Assessing the emotional impact of colour and music in an online environment. |
| title_full |
Assessing the emotional impact of colour and music in an online environment. |
| title_fullStr |
Assessing the emotional impact of colour and music in an online environment. |
| title_full_unstemmed |
Assessing the emotional impact of colour and music in an online environment. |
| title_sort |
assessing the emotional impact of colour and music in an online environment. |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/11374 |
| _version_ |
1770565898512367616 |