“Crumbs of Kindness” : a strategic public communication campaign for Food from the Heart, a voluntary food distribution programme.

• المؤلفون الرئيسيون: Ng, Chee Shen., Shi, Stephanie Junzhi., Tan, Eng Lee.
• مؤلفون آخرون: Sriramesh, Krishnamurthy
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/1135

(This FYP consists of 3 sections) This is an awareness campaign aims to increase knowledge and interest of Food from the Heart's activities and to promote the social cause of helping the poor and needy through providing food items via media publicity and public events.