Consumer behavior towards online shopping.

• Main Authors: Koon, Jin Yu., Liau, Hon Tiong., Quek, Jeffrey Seow Kwang.
• 其他作者: Chen, Geraldine Yee Fong
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Marketing::Consumer behavior
• 在線閱讀: http://hdl.handle.net/10356/11008
• 機構: Nanyang Technological University

This study investigates the behavior of Singaporean consumers towards online shopping, more specifically how extrinsic and intrinsic motivational factors influence their online shopping behavior.