Study on Taman Warisan Melayu as a heritage attraction.
The motivation for this study was the success of Chinatown which could be replicated for the Taman Warisan Melayu (TWM). The main target market for TWM is local Malay youths who play an important role in ensuring the continuity of the Malay heritage. Knowing this ensures marketing efforts focus on t...
Saved in:
| Main Authors: | , , |
|---|---|
| 其他作者: | |
| 格式: | Final Year Project |
| 出版: |
2008
|
| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10356/10954 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
| id |
sg-ntu-dr.10356-10954 |
|---|---|
| record_format |
dspace |
| spelling |
sg-ntu-dr.10356-109542023-05-19T06:16:13Z Study on Taman Warisan Melayu as a heritage attraction. Mohamed Hairul Borhan. Siti Nurbaah Akbar. Winda Guntor. Henderson, Joan C. Nanyang Business School DRNTU::Business::Industries and labor The motivation for this study was the success of Chinatown which could be replicated for the Taman Warisan Melayu (TWM). The main target market for TWM is local Malay youths who play an important role in ensuring the continuity of the Malay heritage. Knowing this ensures marketing efforts focus on the right group of individuals. Surveys and in-depth interviews were then conducted to identify factors that would attract and encourages repeat visits. Finally, feasible recommendations were made to attract more youths to the heritage centre as a way to ensure that they keep the Malay heritage alive in Singapore. 2008-09-24T07:49:24Z 2008-09-24T07:49:24Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/10954 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Industries and labor |
| spellingShingle |
DRNTU::Business::Industries and labor Mohamed Hairul Borhan. Siti Nurbaah Akbar. Winda Guntor. Study on Taman Warisan Melayu as a heritage attraction. |
| description |
The motivation for this study was the success of Chinatown which could be replicated for the Taman Warisan Melayu (TWM). The main target market for TWM is local Malay youths who play an important role in ensuring the continuity of the Malay heritage. Knowing this ensures marketing efforts focus on the right group of individuals. Surveys and in-depth interviews were then conducted to identify factors that would attract and encourages repeat visits. Finally, feasible recommendations were made to attract more youths to the heritage centre as a way to ensure that they keep the Malay heritage alive in Singapore. |
| author2 |
Henderson, Joan C. |
| author_facet |
Henderson, Joan C. Mohamed Hairul Borhan. Siti Nurbaah Akbar. Winda Guntor. |
| format |
Final Year Project |
| author |
Mohamed Hairul Borhan. Siti Nurbaah Akbar. Winda Guntor. |
| author_sort |
Mohamed Hairul Borhan. |
| title |
Study on Taman Warisan Melayu as a heritage attraction. |
| title_short |
Study on Taman Warisan Melayu as a heritage attraction. |
| title_full |
Study on Taman Warisan Melayu as a heritage attraction. |
| title_fullStr |
Study on Taman Warisan Melayu as a heritage attraction. |
| title_full_unstemmed |
Study on Taman Warisan Melayu as a heritage attraction. |
| title_sort |
study on taman warisan melayu as a heritage attraction. |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/10954 |
| _version_ |
1770566901486845952 |