Study on Taman Warisan Melayu as a heritage attraction.

• المؤلفون الرئيسيون: Mohamed Hairul Borhan., Siti Nurbaah Akbar., Winda Guntor.
• مؤلفون آخرون: Henderson, Joan C.
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Industries and labor
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/10954
• المؤسسة: Nanyang Technological University

The motivation for this study was the success of Chinatown which could be replicated for the Taman Warisan Melayu (TWM). The main target market for TWM is local Malay youths who play an important role in ensuring the continuity of the Malay heritage. Knowing this ensures marketing efforts focus on t...