Consumers' perception of Carrefour in Singapore

• Main Authors: Ang, Siew Kuan, Koh, Fiona Mui-San, Tan, E Yng
• 其他作者: Nanyang Business School
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Public relations
• 在線閱讀: http://hdl.handle.net/10356/10945
• 機構: Nanyang Technological University

The purpose of this research is to investigate the consumers’ perception of Carrefour in Singapore. It was carried out by comparing Carrefour against its closest competitors in both the grocery and the electrical appliances’ categories. The findings showed that Carrefour is the second most preferred...