Consumers' perception of Carrefour in Singapore

• المؤلفون الرئيسيون: Ang, Siew Kuan, Koh, Fiona Mui-San, Tan, E Yng
• مؤلفون آخرون: Nanyang Business School
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Public relations
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/10945
• المؤسسة: Nanyang Technological University

The purpose of this research is to investigate the consumers’ perception of Carrefour in Singapore. It was carried out by comparing Carrefour against its closest competitors in both the grocery and the electrical appliances’ categories. The findings showed that Carrefour is the second most preferred...