International market entry.

• Main Authors: Lim, Ley Yen., Soh, Stephanie Yan Ling., Tan, Yee Fei.
• 其他作者: McGovern, Ian
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::International business
• 在線閱讀: http://hdl.handle.net/10356/10689
• 機構: Nanyang Technological University

This Applied Research Project attempts to provide an insight on international expansion by Singapore businesses into South East Asia, specifically in the food service industry. To set the organisation for the study, a framework has been developed from the synthesis of various market entry mode and d...