A strategic management approach to country club management : case study on Raffles Marina Limited.

• المؤلفون الرئيسيون: Ho, Chee Yong., Wong, Shu Rong., Yap, Yi Wei.
• مؤلفون آخرون: Cheng, Catherine Ooi Lan
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Industries and labor
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/10492

Our objectives for this case study are: i. to understand the workings of a Raffles Marina Country Club (RML), ii. to use and apply various strategic management frameworks to understand what factors contribute to a member's perception of RML and how these models can be used to improve the memb...