A strategic management approach to country club management : case study on Raffles Marina Limited.
Our objectives for this case study are: i. to understand the workings of a Raffles Marina Country Club (RML), ii. to use and apply various strategic management frameworks to understand what factors contribute to a member's perception of RML and how these models can be used to improve the memb...
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| 格式: | Final Year Project |
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sg-ntu-dr.10356-104922023-05-19T06:16:18Z A strategic management approach to country club management : case study on Raffles Marina Limited. Ho, Chee Yong. Wong, Shu Rong. Yap, Yi Wei. Cheng, Catherine Ooi Lan Nanyang Business School DRNTU::Business::Industries and labor Our objectives for this case study are: i. to understand the workings of a Raffles Marina Country Club (RML), ii. to use and apply various strategic management frameworks to understand what factors contribute to a member's perception of RML and how these models can be used to improve the member's satisfaction, iii. how RML can use these factors to help improve their members’ satisfaction. 2008-09-24T07:44:14Z 2008-09-24T07:44:14Z 2007 2007 Final Year Project (FYP) http://hdl.handle.net/10356/10492 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Industries and labor |
| spellingShingle |
DRNTU::Business::Industries and labor Ho, Chee Yong. Wong, Shu Rong. Yap, Yi Wei. A strategic management approach to country club management : case study on Raffles Marina Limited. |
| description |
Our objectives for this case study are:
i. to understand the workings of a Raffles Marina Country Club (RML),
ii. to use and apply various strategic management frameworks to understand what factors contribute to a member's perception of RML and how these models can be used to improve the member's satisfaction,
iii. how RML can use these factors to help improve their members’ satisfaction. |
| author2 |
Cheng, Catherine Ooi Lan |
| author_facet |
Cheng, Catherine Ooi Lan Ho, Chee Yong. Wong, Shu Rong. Yap, Yi Wei. |
| format |
Final Year Project |
| author |
Ho, Chee Yong. Wong, Shu Rong. Yap, Yi Wei. |
| author_sort |
Ho, Chee Yong. |
| title |
A strategic management approach to country club management : case study on Raffles Marina Limited. |
| title_short |
A strategic management approach to country club management : case study on Raffles Marina Limited. |
| title_full |
A strategic management approach to country club management : case study on Raffles Marina Limited. |
| title_fullStr |
A strategic management approach to country club management : case study on Raffles Marina Limited. |
| title_full_unstemmed |
A strategic management approach to country club management : case study on Raffles Marina Limited. |
| title_sort |
strategic management approach to country club management : case study on raffles marina limited. |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/10492 |
| _version_ |
1770566367462817792 |